Calé Fragranze d’Autore Pop-Up store opens in Milan

During the Fragrance Week in via Madonnina 17, in the heart of the Artistic Perfumery district, the Pop-up Store dedicated to Calé Fragranze d'Autore opens, the collection of fragrances born from a careful and passionate work between Silvio Levi and renowned perfumers international. From Wednesday 24th April it will be possible not only to discover the exciting olfactory compositions, but to live an unforgettable multisensory experience. The eau de parfum collection is enriched by the original music pieces by the composer Philip Abussi of Mokamusic and thanks to the simultaneous stimulation of smell and hearing the story that comes to life in the listener's mind will have a more stromg emotional impact, in perfect synergy with the brief that gave rise to perfume and then to its piece of music.
An experience that enhances the olfactory perception and invites the visitor to experience a new expressive dimension of perfume that involves him in an authentic way.