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Calé Fragranze d'Autore presents the emotions of two of its fragrances at Esxence with the support of virtual reality and hexanaural sound.

Perfume is the best teleportation system we have at our disposal and has the power to evoke images in the mind of those who are smelling it, taking them to a fantastic and enthralling other place. It is precisely this aspect that convinced us to further enrich the multisensory experience proposed by Calé Fragranze d'Autore by presenting the project to make the emotional scenario that inspired two of the brand's fragrances, Roboris (by Silvio Levi and Mark Buxton) and Libera Mente (by Silvio Levi and Maurizio Cerizza), visible through the tool of virtual reality, at the twelfth edition of Esxence from 15 to 18 June 2022.
"After making it possible to listen to the fragrances of Calé Fragranze d'Autore through headphones while tasting them with our sense of smell," says Silvio Levi, "I wondered how it would be possible to make the experience of perfume even more immersive. In a present where we are all lapped by the Metaverse, I thought virtual reality could help bring to life the images that form in our minds when we smell a perfume through emotions that can be perceived in a physical sense".
This project was launched in 2019 in collaboration with Filmare Vr, a Milan-based company specialising in virtual reality, ahead of the 12th edition of Esxence, which was postponed several times due to the Covid-19 pandemic.
The technology used for this virtual reality experience is called H.I.H.E. - Hyper Immersive Hybrid Experience:
Hyper: because it adds up and multiplies overlapping experiences almost with a deliberate overload of sensory stimuli.
Immersive: because you are completely removed from the world around you to be totally captured by parallel dimensions.
Hybrid: because the stimuli are digital and analogue. The journey is mental but with the participation of the body and its sensory endings.
Experience: because it is not a story, it is something you experience first-hand as a protagonist and with different outcomes for everyone.
Playing with the sensory contaminations of synesthesia, the visitor will be able to enter the boxes dedicated to Roboris and Libera Mente inside the Calé Fragranze d'Autore stand, where he will already receive tactile sensory input upon entering by crossing the floor.
He will then put on an Oculus Quest 2, the latest generation of Vr visors, and with a simple click (virtual-analogue) he will set off on an evocative journey in full virtual reality (360° stereoscopic), accompanied by the musical track composed for each fragrance and simultaneously breathing in the essence which he will experience visually.
Beyond two-dimensional sound: hexanaural sound
Enriching the Virtual Reality experience is the music created by Philip Abussi (co-founder of Mokamusic), the creator and artistic director of the acoustic project developed especially for the occasion. Abussi, already known for having composed the original music and sounds for Calé’s signature fragrances, has reworked the two pieces of music "Roboris" and "Libera Mente", choosing to use one of the most innovative and immersive technologies in the global market: the hexanaural.
Thus, the collaboration between Calé, Mokamusic and Sound6D was born.
The hexanaural represents the total overtaking of all previous binaural recording techniques, guaranteeing a very high degree of realism in the reconstruction of the acoustic scene, thanks, above all, to a revolutionary microphone called 'Cocleo', which is able to capture the surrounding reality with absolute precision.

Don't miss this one of a kind experience! Come and visit us

Calé Fragranze d'Autore
stand M 40-42
Esxence, The Art Perfumery Event
MiCo Milan Convention Centre
Entrance Via Gattamelata - Gate 16, Milan
15 - 18 June 2022 | open to professionals
17 - 18 June 2022 | also open to the public
15-16-17 June 2022 | 10:00 - 18:30 (last entry at 18:00)
18 June 2022 | 10:00 - 16:30 (last admission 16:00)